Getting to Know Your Neighbors

Q&A with Jaron Heard, a designer, community builder, and founder of the Soonlist app

Jaron Heard is a fixture of the Sunnyside art and tech community. He’s a coffee shop regular often spotted riding by on a bike or skateboard with a backpack—laptop in tow. He’s the kind of neighbor who seems to be quietly involved in everything, from designing tech tools for local organizers to figuring out how to snowboard 50+ times a year. All without owning a car.

On a sunny afternoon at Never Coffee, we talked about his app Soonlist, his philosophy on community, and why Sunnyside might just be the heart of what keeps Portland weird.

Tell me about your time in Sunnyside and what makes this neighborhood feel so special to you.

Jaron: I’ve been living in Sunnyside since 2021, but I’ve been orbiting this part of Portland for much longer. There’s something magnetic about it. There’s art, there’s music, there’s food, and there’s a real sense of community.

It feels like a microcosm of what makes Portland unique. There’s always creativity bubbling up—things like Poems Out a Window at Sunset, Pedalpalooza, and community spaces like the School of Art and Time. People here are building a culture that’s generous, creative, and deeply local. And it’s not driven by profit, which I love.

And you don’t own a car?

Jaron: Nope. I get around on a bike, skateboard, or the bus. Sunnyside is perfectly placed. Within 30 minutes by bike, I can get to almost any cultural hub in the city. And I can get to Mount Hood in a little over two hours by transit. I snowboard about 50 times a year without owning a car. Same goes for the coast. That kind of access, to both the city and the outdoors, is one of the most unique things about living here.

Tell me about your app, Soonlist. What is it, and how did it start?

Jaron: Soonlist helps you turn your event screenshots into actual plans. If your camera roll is full of flyers, Instagram posts, and group texts, Soonlist organizes them in one place so you can see what’s happening and actually show up.

The idea came from real community needs. I was working with an organization called Making Earth Cool to build a shared calendar for environmental and activist events. At the same time, I was helping organize creative gatherings through the School of Art and Time. And I’ve been involved in Pedalpalooza for years, which runs on a collaborative calendar that anyone can add to. I started wondering why more people didn’t have access to tools like that, so Soonlist was born from a mix of those frustrations and inspirations.

And unlike so many other apps, the goal of Soonlist isn’t more screen time. It’s to get people off their phones, yes?

Jaron: Totally. Success for me isn’t about downloads or time spent in the app, it’s about connection. Are people using it to get off their phones and into the community? Are they going to events, meeting each other, and feeling more rooted? That’s what matters.

I want it to be easy for anyone – a neighborhood group, an artist collective, a circle of friends – to build a shared calendar. My hope is that it leads to more real-life gatherings, support networks, and joy.

That’s such a hopeful way to build tech. How do you think about the intersection of technology and community?

Jaron: I think community is the antidote to disconnection. Online platforms tend to flatten us and suck up all our attention, keeping us inside and disconnected from our neighbors and surrounding community. But when you gather in person, eat together, protest together, make art together, you actually experience the richness of being human. That’s the kind of connection I want to support with anything I make.

I really believe the Sunnyside neighborhood can be a model for a creative, human-centered community that thrives. If more people share what they have and show up for each other, we can build something truly sustainable and beautiful here.

How can people download and use the Soonlist app?

Jaron: Soonlist is available on iOS. It helps you save, organize, and show up to the events that matter, whether it’s a screenshot from Instagram or a flyer on the wall at Stumptown on Belmont!

News From Sunnyside Environmental School (SES)

Hello neighbors!  I am a PPS English Language Development (ELD) elementary school teacher who grew up in Portland and returned in 2013. My family has been at Sunnyside Environmental School since 2021, with one incoming 8th grader this fall. (The other will be a sophomore at Cleveland.) We are forever grateful for the education our children received—and continue to receive—at Sunnyside. I enjoy writing so I recently volunteered to take over this column.

Here’s what is happening in the neighborhood this August:

SES Community Care Day

Grab your gardening gloves, shovels, and a hat. It’s time to join the Sunnyside Environmental School for Community Care Day August 16th from 10:00 a.m.–noon. We’ll be preparing the school grounds, gardens, and playground for the beginning of the 2025/26 school year. Volunteers will be weeding, pruning, sweeping, and picking up litter. This is an exciting day that marks the beginning of the new school year where everyone comes together to ensure that our students return to a welcoming and clean space. It’s also a great way to see old friends after a long summer and for new SES families to get to know some of the current students and parents before the start of the school year. Many SES families have been there for years and are always ready to welcome new families giving them the “down low” on the school and neighborhood. Please bring your own gardening tools, brooms, shovels, etc. Volunteers will be asked to sign a waiver upon arrival and then you can get to work.

While you’re there, check out the new depaving project that SES completed
in partnership with Depave Portland – an organization that helps communities reclaim and rebuild green spaces. On July 12th, the community came together to remove a 400-square-foot section of asphalt from the blacktop. It will be replaced with a green space/outdoor classroom for SES students. Place-based learning is an important part of the SES curriculum and what could be better for that than an outdoor learning space? In addition to helping SES with this re-greening project, Depave Portland is also creating a summer plaza at SE 7th Avenue and Sandy Blvd. They have partnered with local artists to create a “living” stage structure where artists can perform live events, including music and skate events. There will be
a kick-off event at the new plaza on August 9th from 5:00 to 11:00pm. Come check it out!

The Sunnyside Neighborhood Piazza

Once you are done at SES (or before 10 a.m.!), head on over to the Sunnyside Piazza at 33rd and Yamhill. The Sunnyside Neighborhood Association is bringing the neighborhood together to repaint this beautiful gathering place on Saturday Aug 16th. People will be volunteering from 10 a.m. to 5 p.m., so come join us!

Back to School

A friendly heads-up that SES students will be back in school on August 26th. This means that the grounds will no longer be open to the public during school hours beginning on that date, but feel free to come by and use our outdoor space after 3:30 p.m. While you are free to continue admiring the garden, we also ask that you leave the tasting and harvesting to the students once they are back in school.

Have questions about SES? Email [email protected] and maybe I’ll answer them in a future column!

News from the President

Hi Friends. Thanks for taking the time to read the SNA newsletter, despite what I’m sure (using my magic predictive powers) is a beautiful July day! In the spirit of the long summer evenings with the kids out of school and perfect weather for picnicking in the park, I thought I’d use this space to share some free, fun summer events happening in and around the neighborhood. These are just a handful of all that is going on around town. Check out portland.gov/parks/arts-culture/summer-free-all/cultural-events for more events.

Lights! Camera! It’s Movie in the Park!

The Buckman Community Association will have a viewing of Galaxy Quest on July 17th at 7:30 p.m. at Colonel Summers Park. Truly one of the great sci-fi comedies of all time!

The SNA, in partnership with the Richmond and the Hosford-Abernathy NAs, will host an Oregon classic with The Goonies on August 16th at 7:30 p.m. in Sewallcrest Park.

Music to Fill the Night!

Get your dancing shoes on for an evening of salsa, cumbia, merengue and more with Sons de Cuba at the Mt. Tabor Amphitheater on July 10th at 6:30 p.m.

In the mood for roots and a bit of country to while away the dog days? Hear Rogue Moon perform the acoustic, folk and bluegrass sounds of the Pacific Northwest at Hoyt Arboretum Stevens Pavilion on August 28th at 6:30 p.m..

Theater and Comedy to Beat the Heat!

Last summer I stumbled upon the Original Practice Shakespeare Company. They bring the Bard’s words to new life in riotous performances that mix the original plays with a dose of comic improv that helps you understand everything that’s happening. The result is magical. They have three performances in Laurelhurst Park. On July 11th is Hamlet at 7 p.m. The next day, July 12th, they perform two additional plays — Twelfth Night at 2 p.m. and Love’s Labour’s Lost at 7 p.m. Find the full calendar at opsfest.org.

Kickstand Comedy is back for another hilarious season of stand up comedy in Laurelhurst Park. Shows start at 6:30 p.m. on Fridays all summer, except July 11th and 25th.

Street Fairs!

The beloved Portland tradition of closing our commercial corridors to traffic in the name of family fun returns with the Hawthorne Street Fair on August 24th from 12-5 p.m. and the Belmont Street Fair on September 13th from 12-5 p.m. The SNA will be at both, so come say Hi!

One more event to share with you and we will need YOUR help to make it happen! We’ll be repainting the Sunnyside Piazza at 33rd and Yamhill on August 16th. We’ll have more details on the event and how you can volunteer to make it a success coming soon, so keep an eye on the Sunnyside Neighborhood Association’s Facebook group (Sunnyside Neighborhood Association) and our Instagram feed
(
@sunnysidepdxna), for ongoing updates!

That’s it for now. Get out there and enjoy the summer!

Thank You, SSP Community!

We are still riding the wave of love and support from the Wild Heart: Sunnyside Shower Project Fundraiser held on June 18th — and I am deeply, endlessly grateful.

Thanks to the incredible generosity of this community, we were able to raise nearly $6,000. That’s not just a number — it’s a transformative gift that will have a lasting impact on our ability to provide consistency in the gear, supplies, and support we offer to our most vulnerable neighbors. In a world that so often feels unpredictable and unstable, consistency is a big deal. It’s comfort. It’s dignity. It’s care.

This fundraiser also makes it possible for us to start outfitting our office — turning it from a bare-bones room into a warm, welcoming space where people can feel safe, seen, and respected. Vulnerability deserves softness, and now we can begin to create that environment.

To the 30+ artists and businesses who generously contributed to our silent auction and raffle – this simply would not have been possible without you. Your creativity, your energy, and your belief in this mission lifted this fundraiser beyond our hopes.

To everyone who came, shared, donated, or cheered us on — thank you. Your support is not only felt, it is deeply valued!

Getting to Know Your Neighbors

Q&A with Denis Behrens, our new Treasurer!

Dennis Behrens was born in Los Angeles but spent his childhood in the Portland Metro area. He married his high school sweetheart, Phyllis Gersetenfeld, and they moved to Lincoln, Nebraska so she could attend grad school at the University of Nebraska. Under the pen name Kim Fielding, she writes best-selling fantasy and romance novels, novellas, and short stories. After living in Turlock, California for 31 years, the couple and their daughter, Quinn, moved back to Portland last summer, settling in Sunnyside. Behrens, a long-time accountant, recently joined the Sunnyside Neighborhood Association Board as our Treasurer. 

What’s the feeling of Portland now?

Dennis: A lot better. It seemed grittier when we left in 1989. A lot of gang violence. I worked for Portland Bottling Company delivering 7Up all over the city—from Gresham to Forest Grove. It’s all gentrified now. There are five-story apartment buildings and lots of restaurants and people out.

Do you feel like part of why it’s better is because there’s new money here?

Dennis: That’s part of it, sure. But I always felt like, certainly with my mom and my family, it seemed like there were good people here trying to make things better. It just took 36 years. I think there seems to be a lot more people in tune with the community. There seems to be a lot of sole proprietors, so tons of small mom and pop shops. I hope that means that they care more about the community they live in.

Would you say that small businesses are the backbone of the communal nature of the city?

Dennis: I think so. Depending on what neighborhood you’re in, each neighborhood has its own special vibe and quirks that make it unique and enjoyable.

Are you a businessman?

Dennis: I have a business degree. My concentration was finance and accounting.

And now, you’re taking those accounting skills and applying them to the Sunnyside Neighborhood Association! What is it you enjoy about accounting?

Dennis: It makes sense. It’s all logical. You know, there’s a box for everything. So everything goes where it’s supposed to go. Numbers don’t lie.

Would you say that accounting is your passion?

Dennis: Yes. A lot of people find the numbers very dry and boring, but I always find a story in the numbers. I’ll give you an example. I was a senior accountant at a fire station for five years. We found out that the fire guys were turning the air conditioning down to around 65 degrees, including when they were out on runs and nobody was in the firehouse. That spiked our electricity costs. That was kind of funny. The chief was not happy. What we did was put in Spark thermostats that controlled the temperature at a central location. The accounting tells a story.

What story are you hoping to tell with Sunnyside?

Dennis: I’m hoping that we can foster cooperation in the community. I’m hoping that the story here is a positive one that makes Sunnyside attractive to visitors and businesses alike, and that it fosters a good community.

Where does this desire to foster a good community come from?

Dennis: I always thought it was important to reach out, make friends, and be a part of something bigger than just yourself. We were in California raising kids in a very suburban environment, and it was really all about the kids. You’re fostering relationships with your kids’ friends, their parents, trying to make sure they develop well in school and do extracurricular activities and stuff like that. There’s a void now that my youngest has graduated college.

Through wanting what’s best for your family, you’ve learned that branching out and creating a community has been an invaluable resource. What are you discovering so far about the Sunnyside community?

Dennis: I love the neighborhood. When we were looking for a house, we felt the vibe of this area fit us the best. It’s eclectic cool. Like the Bagdad Theater—this beautiful historic building that they’ve obviously restored. And then all of the little restaurants, coffee shops, bars—there’s something fun and different in each one. Just the sheer volume of restaurants; you can eat out some place different every night! That’s the eclectic part.

Now that you’re part of the Sunnyside Board, are there any projects that you’re hoping to dip your toe in?

Dennis: There’s a building at 30th and Stark [owned by Laurelhurst Village]—the one that has been boarded up for 10 years. That could be an interesting project. Maybe we could work with the city and do something with it. 

Would you say that of the different issues affecting the community, you’re most interested in land use?

Dennis: I’ve always had a passion for real estate. My mom had rentals; she owned a house at 37th and Belmont. This was when I was living here as a child, and I would help her with the rentals. I think that sparked my love for real estate.

What are some potential things we could do with neglected real estate?

Dennis: I’m sure there’s opportunities to do low-income rentals if you partner with the city. But just improving a building brings up the values for everybody in the neighborhood. If you have a giant eyesore at the corner, that brings down everybody’s real estate values. So every time you can improve a particular parcel, you are helping elevate everybody in the neighborhood.

What’s your impression of being on the Sunnyside Board so far?

Dennis: What I expected – a group of passionate people who live in the neighborhood, who want to do fun things and promote the neighborhood.

Circling back to how you originally found your community values, you found that in promoting the well-being of your family, you could promote the well-being of the world around you?

Dennis: Yeah. My little way to contribute is to start at home and try to make connections with people. I like to think that it’s an opportunity for me to contribute something back to the community I live in.

How do we spread that? The desire to give back to the community.

Dennis: Well, I think it’s like, pay it forward. If you can do a good deed for somebody, then hopefully they can take that and do a good deed for somebody else, and hopefully, it snowballs.

Have you been the recipient of many good deeds?

Dennis: Yes, I’ve been really lucky to have a really good support structure from my family, and especially my mom. As a single mom, it’s tough to raise a kid all alone in Portland, and she was able to help me with college costs and things like that.

So in being lucky, you now want to be other people’s luck.

Dennis: Absolutely. I always feel like if you can put positive energy out into the world that it will help create more positive energy.